As Vice President, Business Strategy at mscripts, Lara Loveman runs a cross-functional department that drives patient adherence initiatives, develops and executes marketing strategies, and works with strategic partnerships to elevate mscripts’ offering. Her department works to enhance the patient experience and health outcomes by innovating digital adherence tools through key partnerships and pharmacy initiatives. Lara develops relationships with key drivers in the healthcare industry such as pharmacy dispensing systems, co-pay vendors, pharmaceutical manufacturers, influencers in quality measures, and healthcare industry associations to build a better patient engagement ecosystem.

Prior to mscripts, Lara worked for several technology startups guiding business strategy and driving revenue. Lara holds a B.S. from Cornell University in Industrial and Labor Relations with a focus on Economics and Business. Lara is from Mallorca, Spain and enjoys fostering animals, cooking and exploring the outdoors in her free time.