Innovative Solution to Refill Prescriptions and Manage Health Information via Mobile Phone
POINT PLEASANT, W.Va. (June 11, 2013) – Fruth Pharmacy is now offering a mobile application to make it even easier for customers to manage their health and prescription needs. Customers can refill prescriptions, and receive pickup and dosage reminders through the convenience of their mobile phones. Smartphone users can access the store locator and weekly specials. In about three months, Fruth prescription bottles will have a new 4” label with a QR code to allow for quick-refill by scanning the code with the mobile app. A text-messaging option for non-smartphone users enables customers to receive many of the same benefits.
"Fruth's mobile pharmacy solution is a logical extension of our commitment to family care," says Lynne Fruth, President and Chairman of Fruth Pharmacy. "Our customers’ mobile phones will make it possible to manage prescriptions for the entire family and access a wide range of our pharmacy services.”
The new app and its mobile website, m.fruthpharmacy.com, operate on a secure network created by San Francisco-based mscripts, the leader in mobile pharmacy solutions. mscripts’ hosted, enterprise-grade solution is the mobile health platform for millions of direct, 2-way interactions between pharmacies and patients, resulting in greater medication adherence and enhanced customer satisfaction. The easy-to-use app is available as a free download through Apple iTunes, the Android Market, or www.fruthpharmacy.com.
"A mobile pharmacy solution demonstrates Fruth Pharmacy's dedication to delivering solutions that help busy families make managing their health convenient," says Mark Cullen, CEO of mscripts. "The text and mobile application make it easy to refill prescriptions and keep current on medications, translating into health benefits for everyone."
About Fruth Pharmacy
Fruth Pharmacy has been serving Southwestern West Virginia and Southern Ohio since 1952. Fruth is a full-service pharmacy and retail store. For more information, visit Fruth Pharmacy at www.fruthpharmacy.com. You can also learn more about Fruth Pharmacy on Facebook, Pinterest, Twitter, YouTube, and WordPress.
About mscripts
mscripts delivers the most comprehensive mobile health platform used by thousands of pharmacies today. Pharmacy patients manage their prescriptions and health on their mobile phone through 2-way interactive SMS messaging and branded mobile applications, natively supporting over 99% of all mobile phones. mscripts improves adherence by supporting patient needs, improving the convenience and ease of filling prescriptions, and applying advanced analytics to better understand patient behavior. Learn more at www.mscripts.com.
Fruth News Contact:
Melanie Sherman
Advertising/Marketing
(304) 675-1612, ext. 135
msherman@fruthpharmacy.com
mscripts News Contact:
Dana Marotto
Director of Marketing
(415) 722 -9775
dmarotto@mscripts.com