Patients Refill Prescriptions, Manage Health Information via Mobile Phone

MINNEAPOLIS, MN. (October 22, 2013) – Fairview Pharmacy Services will be offering a newly revamped mobile application and web portal for its retail customers across Minnesota to manage their medication and health needs. Customers will be able to scan and refill prescriptions, and receive pickup and dosage reminders through the convenience of their mobile phones. Smartphone users can access the store locator and specials. A text-messaging option for non-smartphone users enables those customers to receive many of the same benefits. This service will be available later this year for all customers of Fairview Pharmacies.

“Fairview Pharmacy prides itself on our neighborhood focus and medical expertise. We are committed to delivering the finest, most innovative health solutions to our customers,” says Marlaine Villas, Chief Information Officer, Fairview Pharmacy Services. “Our mobile pharmacy solution furthers this mission, while affording our customers the ease and convenience of using their mobile phones to manage their prescriptions needs and access other services across our pharmacy – whether they be in the neighborhood or across the country.”

The new app will operate on a secure network created by San Francisco-based mscripts, the leader in mobile pharmacy solutions. mscripts’ hosted, enterprise-grade solution is the mobile health platform for millions of direct, 2-way interactions between pharmacies and patients, resulting in greater medication adherence and enhanced customer satisfaction. The application is integrated to McKesson’s EnterpriseRxTM pharmacy management system which will enable Fairview Pharmacy to offer a variety of mobile communication pathways to its customers. The easy-to-use app will be available as a free download through Apple iTunes, the Android Market, later this year.

“Fairview Pharmacy is strengthening its ties to the community by expanding the mobile adherence services it provides to its patients,” says Mark Cullen, CEO of mscripts. “The mobile phone has become a trusted, integral part of daily lives and Fairview Pharmacy is making it easier for customers to refill prescriptions and manage their health information wherever they may be.”

About Fairview Pharmacy Services

Fairview Pharmacy Services, LLC, business unit of Fairview Health Services, was established in 1990 to provide pharmacy services that cover the entire spectrum of patient needs and ensure the safest and most effective use of medications. With more than 30 retail pharmacies across Minnesota, specialty, compounding and long-term care pharmacies, mail and infusion services and medication therapy management, Fairview pharmacists are an integral part of the health care delivery team. Visit www.FairviewRx.org for more information and connect with us on Facebook and Twitter.

About mscripts

mscripts delivers the most comprehensive mobile health platform used by thousands of pharmacies today. Pharmacy patients manage their prescriptions and health on their mobile phone through 2-way interactive SMS messaging and branded mobile applications, natively supporting over 99% of all mobile phones. mscripts improves adherence by supporting patient needs, improving the convenience and ease of filling prescriptions, and applying advanced analytics to better understand patient behavior. Learn more at www.mscripts.com.

Fairview Pharmacy Services, News Contact:

Joetta Andres
Marketing Communications Consultant
(612) 672-5204
Jandres2@Fairview.org

mscripts News Contact:

Dana Marotto
Vice President, Marketing
(415) 722-9775
dmarotto@mscripts.com